STAA Advertising and Marketing
Looking for new ways to reach both agents and consumers? STAA gives you the opportunity to reach the market that is important to you and your business. Connecting with the consumer travel market and specialty agents is an important step toward marketing your products and services and STAA's electronic platform and print advertsing both offer a unique opportunity to directly reach agents members that are dedicated to your niche market or destination. Focus your advertising dollars on agents that are specifically selling your market every day or that are training to become specialists. These agents are making a thriving business's out of specialization and need suppliers like you to connect and book with.
Discover more about the advertising options that are right for you.
Contact jsanborn@specialtytravelagents.com for more information.
New York Times Travel Show Marketing Promotion
STAA is pleased to offer agents the opportunity to reach 18,000+ consumers at the New York Times Travel Show.
We will be producing a marketing/advertising piece to promote agent specialists. If you want additonal exposure, submit your logo and ad copy- description of a special offer, tour, or description of your services along with your company contact information, the cost of the service is $100. Please submit by Feb 5th.
Download and Submit our Marketing Form to jsanborn@specialtytravelagents.com
Specialty Travel Guide 2010 Advertising
STAA's Specialty Travel Guide is a handy print resource for consumers looking for specialty travel information. This year it will also be in a digital format and available on the STAA website. The guide promotes specialty travel, its agents, destinations and niche markets and features articles, tips, and information regarding specialty travel, but also directs traffic to the STAA website and search directories for additional information. Distribution of the guide will be at events and consumer based travel tradeshows throughout 2010. Last years guide saw exposure to approximately 20,000 consumers and 5,000 agents.Additional exposure in 2010 in both print and digital e-publication format will provide added visibility and reach many more consumers than ever. The e-publication will include links directly to advertisers websites. Reserve you spot today. Get advertising application.
Members receive a 10% discount.
Ad Size
Inside Front Cover and first page (2 page spread 17" x 11")$1800
Inside Front or Back Cover (8.5” x 5.5”) $1100
Full Page (8.5” x 5.5”) $ 800
Half Page (3.75” x 4.75”) $ 450
Quarter Page (3.75” x 2.25) $ 275
Banner Advertising
STAA believes in promoting visiblity for specialty travel. Our rankings for many specialties and keywords involved in specialty travel find STAA on the 1st page in search engines like google, yahoo, aol and more, and many times in the top 5 listings.
The best thing about advertising on specialtytravelagents.com is that we offer niche market search and information. You can appear under specific destinations and special interest travel, targeting your market directly.
Ad Size
Square Banner (125 x 125 pixels) Free for Supplier Members
Leader Board (728 x 90 pixels) 3 Months $400
Leader Board (728 x 90 pixels) 6 Months $650
Leader Board (728 x 90 pixels) 12 Months $1000
Ads will rotate placement on front page and be placed on destination or niche page.
Online Ad Specs
Media Schedule, Ad Specs, and Advertising Guidelines
Email Marketing Campaign
Get results from your email marketing: Let STAA help you build strong relationships with your clients, customers or target market through a strategic email marketing campaign. You can now control your email marketing campaigns and receive a comprehensive report to measure your success.
Custom Email Campaign and Communicator
- Privately Branded - Only your company appears on your email. We can customize to match the appearance of your Web site and promotional materials.
- Template - Professional HTML template for your company will allow us to setup and maintain the appearance of your communication each time it is sent out.
- Targeted Campaigns - Your custom emails can reach specific groups of contacts or all contacts at once using contact filters.
- Email Triggers - Send appropriate email messages to your subscribers or database based on criteria you specify.
- CAN-SPAM Act Compliance - This is an automated opt-in / out feature that ensures your campaign meets SPAM requirements, which protects you and your email recipients. The easy opt-opt link offers a quick removal from your database.
- Analytics - Email report and tracking results. Know how many emails, were delivered, bounced, viewed, clicked-through or forwarded.
- Qualified Leads - We can help manage new and existing marketing leads. New visitors receive a double opt in message to verify their address and provide them with the proper information on how to ensure your emails are not sent to spam.
- Duplicates - There will never be duplicate contacts since they are stored by email address, which means no annoying duplicated emails for your recipients.
- Import and Export - STAA can merge all your contacts from multiple lists into a common marketing tool using standard CSV and Tab delimited lists. These lists are able to be used by other database and spreadsheet software. (Fees apply for this feature)
Email Marketing Campaign Pricing is based on the volume of emails you send each month, putting you in direct control of your monthly email or newsletter costs. There are no fees for collecting, managing or storage. You only pay for waht you send.
Volume Price per month
Up to 10,000 $100
10,001 to 25,000 $150
25,001 to 50,000 $200
50,001 to 100,000 $300
Contact STAA for larger volumes
* A one time setup fee of $300 includes one custom template.
Design Services
Having an advertisement that really speaks to your audience to promote your product is important. STAA can assist with your advertisement or banner design. We have special pricing for members. STAA provides you with easy options for your design needs.
Have STAA design design your ad
Cost $35 per hour (minimum of 3 hours)
Supplier Directory
Get noticed in STAA's supplier directory. Agent specialists need a resource with quality suppliers that they can contact and utilize.
Your listing in STAA's supplier directory comes with your membership, as well as many other valuable benefits. This premium listing includes, company name, address, phone, email contact, website link, expanded description of your product and services, ability to list specials and commissions, and logo. Plus an added bonus of placing your company video on the STAA website. Join now
Video Promotions
Video content can ultimately enhance the viewers experience and drive home your message. Marketing to potential clients and giving them a visual way to learn about you, your niche market or products is a valuable tool. Providing well presented video is often a challenge, but STAA has an easy solution and is offering a unique opportunity, through our partners at Digital Design Video Productions.
DDV will offer special pricing for STAA members on custom video productions for you and your company, highlighting your specialty and services. Your video will be a compilation from video clips, photos, music, and voiceover which will be based specifically on your needs.
Hosting your video once complete will include
- Placement on your STAA member profile for a unique way for consumers to learn about you
- Place your video on your website (web ready for you to upload to your site)
- Syndication to www.youtube.com, utilizing this extremely popular search to increase your visibility and business.
- Analytics to show your traffic provided by DDV
* To submit an inquiry, discuss your needs, and to view samples, visit Digital Design Video Productions. Mention or use STAA as your promo code.
Already have a video ready to go and want it on your STAA profile. Members can submit their video at no charge.
Remember a video is worth a thousand words!
Webinar
Online internet based training or educational programs for up to 30 agents per session. This would include pre- conference consult, pre conference e-mail marketing, live one –hour hosted session, and follow up reporting (additional participants will incur additional phone charges).
Cost $799
Digital Brochures
Add a digital brochure to your STAA profile and your website. Your products and services will be available online in a digital ePublication. This digital brochure would include the ability to include hyperlinks and email contacts.
- Setup and conversion of an existing PDF file to digital publication
- Hosting
- Zoom capacity
- Vector graphic text
- Direct flip to front & back covers
- Thumbnails
- Table of contents, internal & external digital links (up to 25)
- Bookmarking and notes
- Print ability
- High quality imaging
- Advanced Search
- Mini flipper version
- iPhone version
- Unlimited archive
- 4 emails promoting your company with link to e-Publication
Cost $600
Sponsorship
The Specialty Travel Agents Association offers sponsorship and partnership opportunities. Let STAA help you Get Connected and reach out new marketing options and visibility for your business, organization, or destination.
Your partnership or sponsorship might include increased visibility, services and benefits for agent specialists, your business or destination. It could involve additional exposure, webinars, tradeshow opportunities, media and more.
Partnership opportunities can vary and we are available for consultation about your business needs and your level of support for STAA.
Contact us with a brief overview of your goals and objectives and we will find a level of commitment that will meet your needs. These levels are fully customizable to fit the needs of each client.